Selasa, 17 November 2009

MARKETING (as a simple ilustration)







Our life is never apart from buying and selling process, because when we wake up from sleep what we enjoy is that all around us because of one thing, Sale and Purchase. Let's see, beds, sheets, pillows, bolsters, and holster, soap, toothpaste, towels and even the windows and doors of our house there because the Sale and Purchase. But let's see, the parents, how many of those who want their children involved in the marketing profession, a profession which is the core job is to sell.

When a person is an adult and then came a time he was married, then he should be fully responsible for themselves and their families. The material is no longer the responsibility of parents. So there also began the first steps of how each person needed to survive fighting for his life. life is sweet, but not always beautiful. Often there are distractions that cause the comforts of life, like a ship that was sailing the sea and attacked the storm. Often the storm caused financial problems.

When financial problems come, they try to find alternative solutions how to increase revenue. In a short time his wife began to emerge as a marketing force. wives who usually secure peace in the kitchen, suddenly selling a shamelessly out of the house offers a variety of merchandise ranging from food, clothing and so on.

In a desperate situation everyone thinks the same. "Sell". Sold everything from used goods to new goods.
Then why the young to feel embarrassed or proud to learn to be marketing, or sales .. ? hear how their view, some say "why should work there just for sales". or "I want to work but not working in the field of marketing". When asked why he replied "I can not communicate well, while the marketing must be able to communicate with others". Or "if sales do not know where to offer". Why wait urge to learn? whereas strong marketing takes time, a process needs a smooth talker. Marketing is also a tough negotiator who could read a large market demand and sensitive in reading the needs of consumers.

Indonesia requires labor negotiator at the international level. Especially in the face of the developed countries far ahead. Why marketing is not used as a university for prospective negotiators. See the big businessmen, they started as a seller, until finally he could be anything, ranging from simple things, "Sell".

How to learn the most simple is, see how the traditional market traders prepare themselves before they trade. A lot of different things all have to be sold in a short time. Traditional market hours are usually open from 06.00 am and ended at 11:00 noon. Even so see how they prepare merchandise. Vegetable traders generally had since arrived at 01.00 this morning with vegetables and some have started since 4 am, one day before their goods are ready. Stores are busy wrapping sugar, flour, etc. because in between the hours of 04.00 pm, 05.00 hours the next morning had started to open stores. 06.00 am buyers began arriving. The most crowded starting at 7:00 am to 10:00 am surrounded by a buyer market traders.

Almost all traditional market traders in school only until high school, but they can become rich and go to Saudi Arabia several times, while many of the younger generation of highly educated still busy complaining can not work and busy waiting without doing anything. And if they want to try, they can create their own jobs and then became manager for themselves. Wherever we work will always meet with the same principle that is the principle of management, planning, organizing, directing, coordinating, and also not forget that factor is no less important oversight. Similarly, we see on the way to work without their traditional merchants realize they've done the work in accordance with the principles of management.

Within 3 hours of a grocery store should be able to serve so many visitors to quickly improve in providing goods and count the money, since the middle of the night vegetable traders have started to come and begin to manage more than twenty kinds of vegetables in the store. Grocery store since the evening has started to weigh sugar flour cooking oil in various sizes, then put it in certain places, easily accessible in accordance with the needs of most people every day. They all work more than 8 hours a day.

In other words sell not only sells, it means that not only have our merchandise and shout to the buyer to buy our merchandise. But the success of a seller must begin with the preparation. Success does not just come, but success will come to us if we want to prepare ourselves for success. Including success in sales as the marketing.